Course curriculum

  • 1

    [Jan 31 - Feb 6] Preparations

    • Introduction

    • Project Six Call Schedule

    • Post your livestream schedule here.
  • 2

    [Jan 31 - Feb 6] Week 0: Group Call

    • Week 0 Group Call
  • 3

    [Feb 7 - Feb 13] Week 1: See Your Opportunity

    • Intro

    • The Problem

    • Your Dream Career

    • The Blueprint: Defining Your Grand Vision

    • The COVID Caveat

    • The Blueprint: Develop The Infrastructure

    • The Blueprint: Action Steps

    • Homework

    • The Buying Process Overview

    • The Booking Triangle

    • Targeting and Strategy Concepts
  • 4

    [Feb 7 - Feb 13] Week 1: Group Call

    • Week 1 Group Call
  • 5

    [Feb 14 - Feb 20] Week 2: Build Your Network

    • Intro: Your Network Is Everything

    • Understanding Networks

    • Defining Your Target Relationship

    • Contacting Target Relationships

    • The Cold Call Protocol - Mindset

    • The Cold Call Protocol - Preparation

    • The Cold Call Protocol - The Actual Call

    • The Cold Call Protocol - Post-Call Actions

    • The Cold Call Protocol - Tips

    • Let's Get it / Homework

    • S2S New Cold Call Worksheet
  • 6

    [Feb 14 - Feb 20] Week 2: Group Call

    • Week 2 Group Call
  • 7

    [Feb 21 - Feb 27] Week 3: Price and Value

    • Intro: The DJ is a commodity

    • Value Is A Perception

    • Problems With Value

    • Price Is A Function Of Value

    • Communicating Your Value

    • Raising Your Prices

    • Homework

    • The 5 Whys Exercise
  • 8

    [Feb 21 - Feb 27] Week 3: Group Call

    • Week 3 Group Call
  • 9

    [Feb 28 - Mar 6] Week 4: Booking Big Money Weddings

    • Intro: Booking Big Money Weddings

    • Mindset: It's More Than Just The Music

    • Preparation: Assets

    • Preparation: The Script

    • The Initial Inquiry

    • The Actual Call

    • Post-Call Actions

    • Next Steps If They Book With You

    • Outro/Homework
  • 10

    [Feb 28 - Mar 6] Week 4: Group Call

    • Week 4 Group Call
  • 11

    [Mar 7 - Mar 13] Week 5: Group Call (No videos this week)

    • Week 5 Group Call
  • 12

    [Mar 14 - Mar 20] Week 6: Email Marketing & Strategies

    • Mailchimp (Pre-Intro)

    • Intro: Email > Socials

    • Mindset: All About Value

    • Walking Through Your Ideal Client's Sign Up Process

    • What To Put In The Actual Email

    • Promo: Gotta Let Them Know!

    • Setup: Choosing An Email Provider

    • Setup: The Landing Page

    • Setup: The Email Template

    • Outro/Homework

    • Walkthrough: Landing Pages

    • Walkthrough: Email Templates

    • Walkthrough: The Automation Email
  • 13

    [Mar 14 - Mar 20] Week 6: Group Call

    • Week 6 Group Call
  • 14

    [Mar 21 - Mar 27] Week 7: Your Website

    • Intro

    • Mindset - Customer-Focused

    • UX Principles

    • The Website

    • The Importance of Visuals

    • Your Home Page

    • Your About Page

    • Your Music Page

    • Your Contact Page

    • The Optional Blog Page

    • The Optional (But Recommended) Wedding Page

    • Outro

    • Homework
  • 15

    [Mar 21 - Mar 27] Week 7: Group Call

    • Week 7 Group Call
  • 16

    [Mar 28 - Apr 3] Week 8: Instagram Strategies

    • Intro

    • Mindset: Build Your Tribe

    • Approach: 3 Things To Think About

    • The Basics: Your Profile

    • Posts: What To Post

    • Posts: Captions and Hashtags

    • Using Stories

    • Systemizing It All

    • A Few Tips

    • Outro
  • 17

    [Mar 28 - Apr 3] Week 8: Group Call

    • Week 8 Group Call
  • 18

    [Apr 4 - Apr 10] Week 9: Your Digital Strategy

    • Intro

    • Mindset: Know, Like, and Trust

    • Your Internal Monologue

    • Understanding The Marketing Funnel

    • Getting It All Connected

    • Getting The System Up and Going

    • Tips

    • Outro/Homework
  • 19

    [Apr 4 - Apr 10] Week 9: Group Call

    • Week 9 Group Call
  • 20

    [Apr 25 - May 1] Week 10: More Digital Strategy

    • Intro: Refine, Refine, Refine

    • Mindset: Engage and Connect

    • The Circle of Connection

    • The Journey of Your Customer

    • Ideas For Engaging Content

    • Metrics To Watch

    • Your Digital Street Team

    • Outro/Homework
  • 21

    [May 2] Week 10 Group Call - Website Deep Dive

    • Week 10 Group Call
  • 22

    [May 9] Week 11 Group Call

    • Week 11 Group Call
  • 23

    Bonuses

    • Show Your Work Summary

    • Gary V Deck

    • The ONE Thing PDF

    • Never Eat Alone