Course curriculum

  • 1

    Week 0: Preparation

    • Welcome

    • 5 Whys

    • Perfect Average Day Exercise

    • Mailchimp

    • Let's Go!
  • 2

    Week 1: Let's Get That Schmoney!

    • Week 1 Coaching Call

    • Intro - Let's Talk Schmoney

    • Monthly Budget Breakdown

    • Gig Tracking

    • Raising Prices Script
  • 3

    Week 2: Building Your Network

    • Week 2 Coaching Call

    • Intro: Your Network Is Everything

    • Understanding Networks

    • Defining Your Target Relationship

    • Contacting Target Relationships

    • The Cold Call Protocol - Mindset

    • The Cold Call Protocol - Preparation

    • The Cold Call Protocol - The Actual Call

    • The Cold Call Protocol - Post-Call Actions

    • The Cold Call Protocol - Tips

    • Let's Get it / Homework
  • 4

    Week 3: Weddings - The Sales Call

    • Week 3 Coaching Call

    • Intro: Booking Big Money Weddings

    • Mindset: It's More Than Just The Music

    • Preparation: Assets

    • Preparation: The Script

    • The Initial Inquiry

    • The Actual Call

    • Post-Call Actions

    • Next Steps If They Book With You

    • Outro/Homework
  • 5

    Week 4: Catch Up Week / Website Audits

    • Week 4 Coaching Call

    • 10 Things You Can Do Mindmap
  • 6

    Week 5: Catch Up Week

    • Week 5 Coaching Call
  • 7

    Week 6: Email Strategies

    • Week 6 Coaching Call

    • Intro: Email > Socials

    • Mindset: All About Value

    • Walking Through Your Ideal Client's Sign Up Process

    • What To Put In The Actual Email

    • Promo: Gotta Let Them Know!

    • Setup: Choosing An Email Provider

    • Setup: The Landing Page

    • Setup: The Email Template

    • Outro/Homework

    • Walkthrough: Landing Pages

    • Walkthrough: Email Templates

    • Walkthrough: The Automation Email
  • 8

    Week 7: Instagram Strategies

    • Week 7 Coaching Call
  • 9

    Week 8: Livestreaming

    • Week 8 Coaching Call
  • 10

    Week 9: Your Digital Marketing Strategy

    • Week 9 Coaching Call

    • Intro

    • Mindset: Know, Like, and Trust

    • Your Internal Monologue

    • Understanding The Marketing Funnel

    • Getting It All Connected

    • Getting The System Up and Going

    • Tips

    • Outro/Homework
  • 11

    Week 10: Refining Your Digital Strategy

    • Q&A

    • Week 10 Coaching Call

    • Intro: Refine, Refine, Refine

    • Mindset: Engage and Connect

    • The Circle of Connection

    • The Journey of Your Customer

    • Ideas For Engaging Content

    • Metrics To Watch

    • Your Digital Street Team

    • Outro/Homework
  • 12

    Week 11: Livestream Setup Refinement

    • Week 11 Coaching Call - Livestream Setup
  • 13

    Week 12: Review

    • Quick Q&A

    • Week 12 Coaching Call
  • 14

    Course Bonuses

    • The ONE Thing PDF

    • The Art of Asking PDF

    • Show Your Work Summary

    • Never Eat Alone
  • 15

    Course Bonus: Music Preparation

    • Crate Prep

    • Set Prep