Course curriculum

  • 1

    [Oct. 25-31] Week 0 - Preparation

    • Welcome

    • 5 Whys

    • Perfect Average Day

    • Homework and Info
  • 2

    [Oct. 25-31] Week 0 - Coaching Calls

    • 10-25 Group Coaching Call
  • 3

    [Nov. 1-7] Week 1: See Your Opportunity

    • Intro

    • The Problem

    • Your Dream Career

    • The Blueprint: Defining Your Grand Vision

    • The COVID Caveat

    • The Blueprint: Develop The Infrastructure

    • The Blueprint: Action Steps

    • Homework

    • The Buying Process Overview

    • The Booking Triangle

    • Targeting and Strategy Concepts
  • 4

    [Nov. 1-7] Week 1: Coaching Calls

    • 11-1 Group Coaching Session

    • 11-5 Weekly Coaching Session
  • 5

    [Nov. 8-14] Week 2: Build Your Network

    • Intro: Your Network Is Everything

    • Understanding Networks

    • Defining Your Target Relationship

    • Contacting Target Relationships

    • The Cold Call Protocol - Mindset

    • The Cold Call Protocol - Preparation

    • The Cold Call Protocol - The Actual Call

    • The Cold Call Protocol - Post-Call Actions

    • The Cold Call Protocol - Tips

    • Let's Get it / Homework

    • S2S New Cold Call Worksheet
  • 6

    [Nov. 8-14] Week 2: Coaching Calls

    • 11-8 Group Coaching Call
  • 7

    [Nov. 15-21] Week 3: Price & Value

    • Intro: The DJ is a commodity

    • Value Is A Perception

    • Problems With Value

    • Price Is A Function Of Value

    • Communicating Your Value

    • Raising Your Prices

    • Homework
  • 8

    [Nov. 15-21] Week 3: Coaching Calls

    • 11-15 Group Coaching Call

    • 11-19 Weekly Coaching Call
  • 9

    [Nov. 22-28] Week 4: Booking Big Money Weddings

    • Intro: Booking Big Money Weddings

    • Mindset: It's More Than Just The Music

    • Preparation: Assets

    • Preparation: The Script

    • The Initial Inquiry

    • The Actual Call

    • Post-Call Actions

    • Next Steps If They Book With You

    • Outro/Homework
  • 10

    Bonuses

    • Never Eat Alone

    • Shammy pitches a big money wedding