Course curriculum

  • 1

    [Sept. 20-26] Week 0 - Preparation

    • Welcome

    • 5 Whys

    • Perfect Average Day

    • Homework and Info
  • 2

    [Sept. 20-26] Week 0 - Coaching Calls

    • 9-20 Group Coaching Call

    • 9-24 Weekly Coaching Call
  • 3

    [Sept 27-Oct 3] Week 1: See Your Opportunity

    • Intro

    • The Problem

    • Your Dream Career

    • The Blueprint: Defining Your Grand Vision

    • The COVID Caveat

    • The Blueprint: Develop The Infrastructure

    • The Blueprint: Action Steps

    • Homework

    • The Buying Process Overview

    • The Booking Triangle

    • Targeting and Strategy Concepts
  • 4

    [Sept 27-Oct 3] Week 1: Coaching Calls

    • 9-27 Group Coaching Call

    • 10-1 Weekly Coaching Call
  • 5

    [Oct 4-10] Week 2: Build Your Network

    • Intro: Your Network Is Everything

    • Understanding Networks

    • Defining Your Target Relationship

    • Contacting Target Relationships

    • The Cold Call Protocol - Mindset

    • The Cold Call Protocol - Preparation

    • The Cold Call Protocol - The Actual Call

    • The Cold Call Protocol - Post-Call Actions

    • The Cold Call Protocol - Tips

    • Let's Get it / Homework

    • S2S New Cold Call Worksheet
  • 6

    [Oct 4-10] Week 2: Coaching Calls

    • 10-4 Group Call

    • 10-8 Weekly Coaching Call
  • 7

    [Oct 11-17] Week 3: Getting Big Money Weddings

    • Intro: Booking Big Money Weddings

    • Mindset: It's More Than Just The Music

    • Preparation: Assets

    • Preparation: The Script

    • The Initial Inquiry

    • The Actual Call

    • Post-Call Actions

    • Next Steps If They Book With You

    • Outro/Homework
  • 8

    [Oct 11-17] Week 3: Coaching Calls

    • 10-11 Group Coaching Call

    • 10-15 Weekly Coaching Call
  • 9

    [Oct 18-24] Week 4: Price & Value

    • Intro: The DJ is a commodity

    • Value Is A Perception

    • Problems With Value

    • Price Is A Function Of Value

    • Communicating Your Value

    • Raising Your Prices

    • Homework
  • 10

    [Oct 18-24] Week 4: Coaching Calls

    • 10-18 Group Coaching Call
  • 11

    Bonuses

    • Never Eat Alone

    • Shammy pitches a big money wedding

    • The Open-Call Structure